The Importance of Branding Traffic Safety Equipment for Airlines: How a Simple Logo Can Provide Multiple Benefits
The Airline industry is one of the most competitive industries in the world. From customer service to on-time departures, every aspect of an airline's operation is closely scrutinized. However, one aspect of airline operation that is often overlooked is the branding of traffic and ground safety equipment. The ramp or airplane loading area is usually very busy and sees hundreds of people, tugs and baggage carts drive by daily. Additionally every passenger in the terminal or abroad the plane takes a look to see this fascinating dance between people, carts and bags take place before the plane takes off.
How does traffic safety equipment play a role in Airline safety?
Traffic safety equipment, such as Cones, Barriers, and Signs, play a critical role in keeping airport ramps safe for workers, passengers, and aircraft. These safety products mark important places or boundaries and signal dangerous areas that crew members should stand clear of. There are also the very important airplane chocks that help a plane remain in its position so that passengers can onboard or exit the plane. All these products are essential for the safe operation of the airplane and Ground Safety Equipment used daily for planes going in and out of the terminal. However, by branding these items with the airline's logo or name, airlines can not only increase brand awareness but also deter loss or theft of equipment.
When it comes to Traffic Safety Equipment, branding is not just about creating brand awareness. It's also about protecting the airline's investment. By customizing equipment with the company's logo or name, airlines make it much more difficult for competitors or bad actors to steal or misuse their equipment.
Think about it this way: If an airport ground operations employee sees a cone with an airline's logo on it, they are much less likely to take it for themselves. Not only is it clearly marked as belonging to a specific airline, but it also serves as a deterrent for theft as they couldn't use the excuse of “I didn’t know it was theirs”.
How can an airline benefit from an anti-theft mark?
Branding Traffic Safety Equipment is not just about protection. It also helps with brand awareness. By placing your logo on your equipment, airlines are advertising their company to hundreds of passengers on the plane or in the terminal every time that equipment is used on the ramp. This helps to build brand recognition, which can lead to increased business and customer loyalty.
In today's highly competitive Airline Industry, branding traffic safety equipment is a smart move. Not only does it protect their investment, but it also helps to promote the airline and increase brand awareness which in turn improves customer loyalty and brand advocacy.
So, whether you're a small airline or a large corporation, consider Branding your Traffic Safety Equipment. Not only will it help to deter shrinkage, but it will also help to build your brand and grow your business. Think of all the passengers looking out from the airplane window or taking their “about to fly” picture for social media on the terminal window. How many times can an airline place their logo? Between the Hi-viz safety vests, the color-matched traffic cones, delineators, wing-tip markers, FOD buckets, custom signs, chocks, barriers, cone caddies, uniforms or baggage carts, the opportunity for brand placement is substantial. Unfortunately, the amount of stolen or lost equipment every year is also staggering.
In conclusion, branding your traffic safety equipment is a win-win situation, it helps to increase brand awareness and it also helps to minimize inventory shrinkage. Make sure to use high-quality, durable materials to ensure that your equipment lasts for as long as possible, and that your branding is clear and easy to read. By following these simple steps, airlines can protect their investment and promote their brand at the same time."
If you don’t have the traffic control equipment you need to be prepared for any emergency, check out our Extensive Inventory or contact us at TrafficConesforLess. We offer the highest quality safety equipment and the industry’s most reasonable pricing. Not sure what you need? Call us at 888-388-0180